Corporate Reputation Essay

The respondents also recognize the internet as the best avenue for making virtuosos corporate well-disposed tariff known to the public. Ninety five percent of the respondents (95%) confide that the internet is the best avenue for making ones corporate responsibility known whilst only five percent believe that there are other conference strategies that could be aimd in making ones corporate social responsibility known.Although the respondents answer vary when asked why corporate social responsibility is important, they all believe in the fact that this is important for a indisputable organization, thus one c percent (100%) of the respondents believe that this should be inherent in most organizations. They also believe in the importance of public practices in order to make the public aware of corporate social responsibility, which could be essential to the success of their businesses.One hundred percent of the respondents also show that based on their experience, public relatio ns played a very important role in changing the examine of their company that significantly affects the profit they receive. Public relations, after all tremendously alter businesses. People tend to get move when an image of a certain company is positively shown which then significantly affects sale of products and or services. ? As seen in this study, corporate social responsibility is essential in increasing the internet of most corporations.The concept of corporate reputation has been extensively investigated in the fields of economics (Shapiro, 1983 Wilson, 1985 Kreps & Wilson, 1982 Milgrom & Roberts, 1982, 1986) and corporate strategy (Weigelt & Carnerer, 1988 Fombrum, & Shanley, 1990 Shamsie, 2003). Herbig and Milewicz (1995, p. 18) have defined reputation as an tenderness of the consistency over time of an attribute of an entity, and emphasize the fact that an organization can have several reputations, one for each attribute such as price, product quality, innovativeness, management quality or a global reputation.The development of reputation research is based on the vision of imperfect information in which actors depend on proxies and signals to make logical assumptions about the intentions and rising behaviors of other actors (Fombrum & Shanley, 1990). Thus, reputation models presume a strong coupling between past actions and incoming expectations, and organizational attributes and the assessment of firms (Weigelt & Camerer, 1988).The importance of corporate reputation in the management field is dependent on the fact that corporate audiences routinely rely on the reputations of organizations in making investment decisions, career decisions and product choices (Dowling, 1986). In addition, reputational advantages that are borne out of informational asymmetries can provide firms with a valuable resource that they can use against their rivals for a relatively long period of time (Shamsie, 2003).The intangible nature of reputation, its rarity and social complexity, makes it hard to trade and copy therefore, reputation can consecrate significantly to performance differences among organizations (Barney, 1991 Peteraf, 1993). Corporate Trustworthiness The importance of the concept of swanworthiness is closely linked to the development of trust and trusting behavior literature. Trusting behavior suggests permitting oneself to be in a potentially vulnerable position relative to another, while possessing some knowledge of the other that inspires trust in his goodwill i.e. in his good intentions (Blomqvist, 1997). Thus, risk and some information about the potentially trusted person or situation are seen as necessary conditions for trust to make it (Lewis & Weiger, 1985 Oakes, 1990). This information about the potentially trusted person can be used to deduct the future tense behavior of the person. Along the same line, Good (1988) indicated that trust is based on expectations of how another person will behave, based on that perso ns present and past implicit and explicit claims.In a convertible position, Mayer, Davis & Schoorman (1995), in their comprehensive research, determined more than ten different individual and organizational traits that lead to trust, resuming these concepts into three constructs ability, benevolence and integrity. In a similar setting, Blomqvist (1997) identified two main dimensions of trustworthiness, named competence and goodwill. Competence encompasses technical capabilities, skills and know-how, while goodwill suggests moral responsibility and positive intentions towards the others.Nonetheless, these organizational traits are hard to chance on directly, making difficult the evaluations of corporate trustworthiness (Barney & Hansen, 1994). These concepts can be very essential to companies who would want to increase their profits. It is because of this that this study gives importance to public relations in making corporate social responsibility known to the general public. Publ ic relations, after all tremendously alter businesses.People tend to get impressed when an image of a certain company is positively shown which then significantly affects sale of products and or services. Findings For majority of the companies who served as samples for this study, the issues related to CSR are of great importance. This is limpid as most of the company websites examined have devoted a section dedicated to corporate social responsibility/corporate citizenship/sustainable development issues and that these sections are usually found in the most relevant levels of their websites, majority can be found in the home page.Obviously, the presence of this section shows the explicit recognition of the said issues. In the same manner, this serves as the companies recognition of the importance of corporate social responsibility on their corporate websites. They also place them between the secant and third hierarchical levels which again reveal their importance. However, it is also obvious enough that these corporations have not maximized their use of communication strategies in making their social responsibility known.Recommendations For future researchers on the said topic, the author of this study recommends a case study focusing on the patrons of the aforementioned companies instead of the representatives of each organization. Through this, future research could give importance to the perception of the public on the said topic. It is also through this that one could prove that corporate social responsibility, displayed in the websites, sincerely yours provide a legitimating activity for the organization in the society.In the same manner, the public could also share their opinions and views on corporate responsibility, how important it is for them and how it affects their loyalty to a certain organization. The author of this study also recommends a case study of two different companies with different backgrounds on corporate social responsibility. In doing so, future researchers would look at how profits were affected because of publishing their CSR over the internet.It is also recommended that future researchers look into the disadvantages being faced by companies (if there are any) who do not publish their corporate social responsibility over the World Wide Web. For another research that shall look into public relations, it is recommended to look into the other communication strategies that companies use in making their consumers aware of their corporate social responsibility. Lastly, the author also recommends a study that would look into the best way of transmitting social responsibility messages to the public. A case study of such could help companies in making their businesses better.This could also help companies in devising strategies that would be beneficial to their businesses, ensuring that the silver they reserve for public relations and corporate social responsibility shall be maximized and in the same way that the ir programs would be advantageous to their businesses.ReferencesBecker, B. E. & Huselid, M. A. 1998. Human resources strategies, complementarities and firm performance. cover presented to the Academy of Management Annual Meeting, Seattle, WA, July. Berle, A. Jr and Means, G. C. 1968. The Modern Corporation and Private Property, Macmillan, New York, NY. https//www.bsr.org/